The main goal of this thesis is to determine the market value of the company, which operates in the field of advertising services. The thesis is divided into 9 parts. In the first two chapters, there is a brief profile of the company. The third part is devoted to strategic analysis, which aims to forecast sales. Evaluation of the financial health of the company is analyzed in chapter four. Other parts include division of the assets to necessary and unnecessary, value creators and financial plan of the first phase. The eighth chapter describes two methods of evaluation. First is the DCF equity, which is also a main evaluation method. Second method is the method based on market comparison - the method of sector multipliers. The final ninth chapter states resulting evaluation of the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:114385 |
| Date | January 2011 |
| Creators | Horváth, Miroslav |
| Contributors | Svačina, Pavel, Šebková, Radka |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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