This diploma thesis is the elaboration of business plan which should be the basis for establishing a new company which is providing services in the field of entertainment and leisure activities. Specifically the operation of the so-colled laser game arena. This thesis consist of several parts. The first part provides the teoretical background and necessary knowledge used to create a business plan. The analytical analyzes the market in the Czech Republic with a focus on the provision of services in the field of leisure activities, specifying the surrounding market of the intended establishment. The financial plan, marketing plan and ather plans are making based on the performer analyzes as a basis for executives of the company as well as marketers and others.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:416880 |
| Date | January 2020 |
| Creators | Páral, Michal |
| Contributors | Navrátil, Jaroslav, Rompotl, Jaroslav |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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