The main objective of this thesis is the formulation of the suggestions for the improvement of the company´s financial situation by using methods of the financial analysis. This presenting thesis was created for a concrete advertising company in Brno. The contribution of this thesis is not only a formulation of concrete suggestions but also a detailed financial analyse for the period of ten following years (which this company has not been doing before) to gain valuable information which can be used to improve the decision making process of the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:221495 |
| Date | January 2007 |
| Creators | Motlová, Jana |
| Contributors | Komárková, Hana, Heralecký, Tomáš |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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