Since the Canadian nuclear reactor ¡§NRU¡¨ was shut down on 14th May, 2009, the global Moly shortage has occurred for a year. The crisis was not only an impact for the patients of the hospitals in Taiwan, but also decreased the sales and margin profit of the nuclear medicine distributors. The S company, a leading and monopolistical distributor in Taiwan, was no longer reliable for its customers because of the nuclear medicine shortage. Actually it looks like the advantage of the S company is lost and the reputation is damaged. This research is trying to figure out how a nuclear medicine distributor like the S company can pursue some effective supply chain strategies to turn around and keep the growth of profit.
AHP is the study method for this research. But at first we¡¦ll plan some strategies and tactics for the nuclear medicine distributors (especial the S company), according to Potters¡¦ competition theory and the resource based view of the firm. And then develop the two levels structure for the AHP study in this research. The factors of upper level are 4 strategies, like ¡§Research & Development Strategy¡¨ etc. The factors of lower level are 18 tactics or plans just like ¡§Try to acquire new technology from the advanced radiopharmaceutical institutes¡¨ etc. The AHP will be performed by surveys of experts¡¦ opinions, including both qualitative and quantitative surveys. Five different groups of experts were sampling and chosen for the surveys.
By the AHP, the two most weights of the tactics are determined. They are ¡§Integrate individual (country) procurement into multinational procurement for reducing cost¡¨ and ¡§Actively globalized procurement, and monopolistically securing the sources¡¨. Besides, we can discover more valuable opinions from the qualitative analysis of the expert¡¦s surveys. So the results of this research, the effective and advanced strategies and tactics, are the first securing more reliable sources of the nuclear medicine and the second improving globalized procurement. And then try to enhance marketing and strengthen customer relationship. These will be expected to be helpful on both distributors¡¦ profit and customers¡¦ satisfaction.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0624110-002620 |
| Date | 24 June 2010 |
| Creators | Chang, Chung-shihn |
| Contributors | IUAN-YUAN LU, HSIEN-TANG TSAI, TSUANG KUO |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0624110-002620 |
| Rights | not_available, Copyright information available at source archive |
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