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Úroveň péče o zákazníky B2C v oboru FMCG v ČR / Quality of customer care in B2C in FMCG in the Czech republic

The diploma thesis describes current situation of customer care in FMCG with focus on supermarkets, shops and restaurants. The thesis is based on research of customer satisfaction with current situation and proposal for improvement. Proposal is described in theoretical way and suppported by implementation on the concrete company.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:113206
Date January 2011
CreatorsKrahulík, Jan
ContributorsBarton, Monika, Müllerová, Jana
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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