This Master Thesis analyses activities of the agency CzechTrade on Vietnamese market. Viet Nam is one of the perspective market for czech exporters not only for very well established business between Czech Republic and Viet Nam but also for a high growth potential of Vietnamese market. In today's globalised world, the institutional assistance and promotion is essential for foreign trade especially in a relative small economies. Countries today do not increase wealth only through trade but promote themselves as a brand, this subconsciously adds value to domestic enterprises and products. CzechTrade agency, as the implementation authority of Export Strategy, actively supports czech producers in foreign markets and help them compete internationally.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:72200 |
| Date | January 2010 |
| Creators | Dobrovolná, Adéla |
| Contributors | Plchová, Božena, Nigrinová, Lenka |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0019 seconds