The characteristics of tourists visiting Utah that are pertinent to defining target markets for the direction of state promotion programs were studied and analyzed during the summer of 1966.
Five significant geographical-party composition target markets were identified as prospective tourist markets . These were California families, East-Wes t North Central families, Western families, East- West North Central couples, and California couples.
Target markets of enroute tourist parties were also identified for instate promotional efforts. The markets identified were divided on their relative degree of vacation planning and willingness to deviate from a planned route to visit additional attractions.
Significant differences among parties found in different regions of the State were identified. Some of the differential variables studied were education, income, occupation, and tourist party vacation area suggesters and decision makers.
| Identifer | oai:union.ndltd.org:UTAHS/oai:digitalcommons.usu.edu:etd-3964 |
| Date | 01 May 1968 |
| Creators | Brown, Perry J. |
| Publisher | DigitalCommons@USU |
| Source Sets | Utah State University |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | All Graduate Theses and Dissertations |
| Rights | Copyright for this work is held by the author. Transmission or reproduction of materials protected by copyright beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owner. Responsibility for any use rests exclusively with the user. For more information contact Andrew Wesolek (andrew.wesolek@usu.edu). |
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