Within the ephemeral world of fad products and activities (such as teenage fashion and the hula-hoop) things come and go quickly. In such a competitive market many new products become obsolete from the moment they reach the market. It is therefore essential to launch new products on the market as soon as possible in order to sustain business and profits. / With activities that can easily become passing fads and fashions, such as going to a Karaoke box, it is important to sustain the novelty value of the leisure-time pursuit by keeping customers motivated and interested in coming back for more. A failure to operate successfully in a fad business seriously threatens profit margins, return on investments and ultimately the lifespan of the product. / Thesis (DBA(DoctorateofBusinessAdministration))--University of South Australia, 2006.
| Identifer | oai:union.ndltd.org:ADTP/267313 |
| Creators | Suek, Christopher Chai Kit. |
| Source Sets | Australiasian Digital Theses Program |
| Language | English |
| Detected Language | English |
| Rights | copyright under review |
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