The introductory part explains the term fair. The objective of the chapter devoted to the fair is to help understand the role of the fairs in marketing communication. This chapter depicts objectives that need to be defined when considering the participation in the fairs. The positives and negatives of the participation in the fair are compared here as well. This part shows the process of the preparation for the participation in the fair and realization of the plans. The next part is dedicated to the chosen Czech company Tescoma and general information about this company. The following chapter is devoted to the fair Ambiente, which takes place in Frankfurt am Main. My following research focuses on the participation of the Tescoma in the Ambiente fair. The main part of my diploma thesis is dealing with the questionnaire research. The questions are adjusted to the Ambiente visitors and exhibitors as well. Several questions concern the Tescoma company itself. The success of the Tescoma's preparatory work and the presentation at the Ambiente is evaluated by means of the answered questions from the respondents. The final chapter outlines the possible solutions when finding the drawbacks of the company Tescoma.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:16562 |
| Date | January 2009 |
| Creators | Kutálková, Silvie |
| Contributors | Král, Petr, Vokáč, Matěj |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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