The diploma thesis on the topic of "Analysis of options to expand the products of "fair trade" and evaluation of their impact on growers in the Czech Republic" in the theoretical part generally deals with the program "fair trade", especially with its principles and certification process. It also focuses on the growing system and price of the fairtrade bananas. In the practical part through a questionnaire survey were discovered consumer preferences in purchasing of the fairtrade products and tropical fruit, and possibilities of the expansion of these products, and in addition it was determined their effect on the products of domestic production. 300 people replied to the questionnaire. Furthermore, the analysis of the prices of bananas was carried out, which was a supplementary tool for the evaluation of the survey. Also the SWOT analysis of the fairtrade small farmer was made, which aimed to identify the positive and negative factors of its membership in a fairtrade association.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:178540 |
| Date | January 2014 |
| Creators | Procházková, Petra |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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