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Can Swedish SMEs preparefor the next global crisis?

The covid-19 pandemic has impacted the international business environmentheavily. This global crisis has forced companies all over the world to adapt.The ability to adapt has been a critical factor in being able to compete oreven survive. Therefore, this study explores how the Covid-19 pandemic hasaffected Swedish SMEs' international operations and how the firms areprepared for a potential crisis. The authors have used a qualitative strategy toget information from business professionals and their wisdom. To get asgood and valuable data as possible for this thesis, the data is collectedthrough semi-structured interviews. Through analyzing the data, the authorshave been able to identify how Swedish SMEs adapt their business in termsof sale channels and digitalization to a crisis like nothing seen before.Finally, the thesis concludes that the pandemic has influenced SwedishSMEs' sale channels, digitalization, and how firms think about preparationand risk management for potential future crises.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-115017
Date January 2022
CreatorsGunnarsson, Kristoffer, Jansson, Marcus
PublisherLinnéuniversitetet, Institutionen för marknadsföring (MF)
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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