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The Impact of Social Media on Division I Athletes

ABSTRACT During this case study there was an investigation of the perceived impact of social media posts on a college athlete's
performance and self-evaluation. The goal was to have up to ten Division I athletes from Southeastern colleges or universities. The
convenience sample was recruited through flyers posted on social media and word of mouth. The participants completed a demographic survey,
which allowed them to identify their race and age group (18-20, 21-23, or 24-26). The survey also asked the athlete to describe their
academic classification (freshman, sophomore, junior, senior), as well as their athletic classification (red shirt freshman, true
freshman, sophomore, junior, senior), and what sport they play. The athlete also completed a face-to-face interview, with the exception of
one athlete, about social media posts and the impact the posts have on them on and off their perspective fields. For this qualitative
study descriptive statistics were used through the survey data received from the participants. Traditional qualitative analysis techniques
were used to identify themes found from the interview responses. The results of the study revealed the social media activity of the
athletes, how social media posts about themselves or teammates impact them on the field, and how the posts have affected how they identify
who they are and perceive themselves. Key words: social media, Division I athletes, emerging adults / A Thesis submitted to the Department of Family and Child Sciences in partial fulfillment of the
requirements for the degree of Master of Science. / Spring Semester 2016. / March 23, 2016. / Division I athletes, Emerging adults, Social media / Includes bibliographical references. / Marsha Rehm, Professor Directing Thesis; Melinda Gonzales-Backen, Committee Member; Bethany
Blair, Committee Member.

Identiferoai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_360423
ContributorsPompey, Leah Arielle (authoraut), Rehm, Marsha Lynn (professor directing thesis), Gonzales-Backen, Melinda A. (committee member), Blair, Bethany L. (committee member), Florida State University (degree granting institution), College of Human Sciences (degree granting college), Department of Family and Child Sciences (degree granting department)
PublisherFlorida State University, Florida State University
Source SetsFlorida State University
LanguageEnglish, English
Detected LanguageEnglish
TypeText, text
Format1 online resource (49 pages), computer, application/pdf
RightsThis Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s). The copyright in theses and dissertations completed at Florida State University is held by the students who author them.

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