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Návrh strategie diferenciace rodinného podniku / Proposal of the Family-owned Company Differentiation Strategy

This diploma thesis concerns in the first part on conditions for entrepreneurship in Spain and in Czech Republic. It also analyses current position of family companies in the hospitality industry, both spanish and czech. In the conclusion I suggest steps which should lead into growth of attendance of the czech brasserie, it´s bigger popularity and increase in effectivness. Finally, the implementation of such proposals in practice should mean higher customers‘ satisfaction.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222453
Date January 2010
CreatorsBělová, Zuzana
ContributorsIng. Alena Hanzelková, Ph.D., MBA, Koráb, Vojtěch
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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