The forming of M-shape Society changes the consume structure, and causes the fashion industry arisen. With the wave of acquisition in fashion industry in the 90¡¦s, now it has become only several fashion groups survive in the industry instead of numerous private independent companies. It¡¦s attractive for the companies to benefit from the connect effect of multi-brand coalition and single star brand. Therefore, we choose LVMH (Louis Vuitton - Moët Hennessy), a leading group in fashion industry, as the example in this thesis to analyze the M&A strategy of fashion groups.
There are three issues we would like to discuss in this thesis:
1.To find out the motives and purpose of M&A strategy of fashion groups.
2.To find out how fashion groups choose the M&A objectives.
3.To understand what¡¦s the synergy that fashion groups pursue.
Several important finding are as follow:
1.The motives of M&A strategies are enlarging the scope, entering new market and acquiring the resources and techniques.
2.Fashion groups value the brands with heritage, but acquire energy by the innovative brands.
3.The advantage of fashion group is the closed relationship between brands and the groups, and this can strengthen the position of each other in consumer mind.
4.Fashion brands depend on the star brands to operation effectively. Star brands are also the key factor to induce the synergy and the function of resources sharing.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0628110-153650 |
| Date | 28 June 2010 |
| Creators | Wu, Szu-wei |
| Contributors | Ping-Yi Chao, Cher-Min Fong, C.H. Tseng, Pei-how Huang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0628110-153650 |
| Rights | not_available, Copyright information available at source archive |
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