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The Appeal of Fashion Retailing as a Career: Perceptions of Fashion Merchandising Students

This study investigated the (1) relationship of students' family and educational background to their opinions of fashion retailing as a career, and (2) preferences for fashion retail job attributes in relationship the appeal of fashion retail job profiles. A sample of 131 fashion merchandising students from five state-funded universities completed a four-part survey which measured two independent variables: student background and preferences of fashion retail job attributes and two dependent variables: opinions of fashion of retailing as a career and the appeal of fashion retail job profiles. Analyses included multiple regression, t-test, and correlations. For opinions of fashion retailing as a career, parental background was not significant while attendance at a retailing course, semester hours completed and G.P.A. had limited relationships. Fashion retail job attribute preferences were related to the appeal of fashion retail job profiles; the most preferred attribute was high personal freedom.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc277729
Date08 1900
CreatorsDaniels, Susan Leigh
ContributorsForney, Judith Anne Cardona, 1949-, Frerichs, Dean K., Kinnaird, Jerry V.
PublisherUniversity of North Texas
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
Formatviii, 83 leaves, Text
CoverageUnited States - Arkansas, United States - Louisiana, United States - Texas, 1993-12
RightsPublic, Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved., Daniels, Susan Leigh

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