Return to search

Online Atmospherics in Second-hand Retail

Within the retail sector, two sections have grown drastically with the help of each other in the past decade. Those two sections include online retail and second-hand retail. Online retail has grown remarkably due to the implementation of online atmospherics. This phenomenon led to the purpose of this study: to observe the online atmospherics present in online second-hand retail. To achieve this purpose, the literature related to online retail, target audience, motivations of consumers, reselling, and online second-hand apps was explored. For this study, five online second-hand retail sites were chosen. Eighteen of the most common online atmospherics were observed to be present, not present, or unable to determine in these online second-hand retail sites. Results showed notable findings including the importance of white space. Based upon the results of this study, managerial implications are offered.

Identiferoai:union.ndltd.org:ETSU/oai:dc.etsu.edu:honors-1869
Date01 May 2022
CreatorsManuel, Hope
PublisherDigital Commons @ East Tennessee State University
Source SetsEast Tennessee State University
Detected LanguageEnglish
Typetext
Formatapplication/pdf
SourceUndergraduate Honors Theses
RightsCopyright by the authors., http://creativecommons.org/licenses/by-nc-nd/3.0/

Page generated in 0.002 seconds