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The reflection of identity through architecture and fashion : towards a fashion Institute for Durban.

The choices that we make daily, whether consciously or subconsciously, fosters an
impression of our personality, mood, and lifestyle but more importantly what we
transcend. Similarly our choice of wardrobe, our place of work, play or livelihood, is all
fragments of our personality or the image we reflect. The perceived image acts as a
visual communicator or a reflection of an identity. This dissertation explored the bridge
between fashion and architecture as a visual communicator with the intention of
creating a place of identity and expression for the society while understanding its
symbiotic relationship. The research set out a framework to establish a platform for
South African fashion designers by looking at architecture and its influences on fashion
trends and the profound affect vogue has in architecture. The specific reference to case
and precedent studies, while gathering information from users in the building, aided in
informing the research and its application to the Institute and drawing a cognisant
conclusion. The analysis of the case studies and literature review supported the
evaluation of the purpose and necessity of a fashion design institute and its place of
belonging in society. The architecture in cohesion with the theoretical framework had
set up relevant principles which informed an appropriate response to establishing the
identity of the city of Durban. The document outlined the relationship between
architecture and fashion, while the design proposal augmented the response to its specific requirements. / Thesis (M.Arch.)-University of KwaZulu-Natal, Durban, 2011.

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:ukzn/oai:http://researchspace.ukzn.ac.za:10413/7653
Date January 2011
CreatorsKader, Hafsa.
ContributorsKucukkaya, Ayse Gulcin.
Source SetsSouth African National ETD Portal
Languageen_ZA
Detected LanguageEnglish
TypeThesis

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