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Consumer Compulsive Buying and Hoarding in a World of Fast Fashion

The purpose of this study was twofold: (1) to determine the relationships between social media, fashion interest and fast fashion involvement and whether these psychographic variables affect propensity for compulsive clothing buying and (2) to determine whether a relationship exists between compulsive buying and propensity toward hoarding. Data was collected through consumer panel from Qualtrix. Screener questions ensured that all respondents were adult females with an interest in fashion. Responses yielded 232 usable surveys, which were analyzed using SPSS software. Social media was found to be positively related to fashion interest, fast fashion involvement, and compulsive clothing buying. Compulsive clothing buying was found to be positively related to all three compulsive clothes hoarding symptoms: clothing clutter disorganization, clothing acquisition, and difficulty discarding clothing.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc799553
Date08 1900
CreatorsHiggins, Kat
ContributorsKinley, Tammy, StrĂ¼bel, Jessica, Crutsinger, Christy A.
PublisherUniversity of North Texas
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
Formatvi, 60 pages : illustrations (some color), Text
RightsPublic, Higgins, Kathleen M., Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved.

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