This thesis deals with the issue of business plan of construction company. The aim is to process functional plan for development project, which includes strategic analysis of external and internal environment, marketing mix, implementation plan, financial plan and risk analysis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:72042 |
| Date | January 2008 |
| Creators | Sládková, Klára |
| Contributors | Kovář, František, Beneš, Tomáš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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