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Finanční řízení komerčních inovačních projektů / Financial Management of Commercial Innovation Projects

This master thesis is focused on financial management of commercial innovative project in Plzensky Prazdroj, a.s. Introduction of the thesis is dedicated to the theoretical and methodological background of project management. The company, its general and financial management are presented in following parts. The authoress of the thesis presents project management and related processes using real business case and compares theoretical and methodological background with company's approach. Conclusion of the thesis focus on proposal of processes related to the implementation of new innovative products to standard portfolio in perspective of financial management and financial tools.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:197074
Date January 2012
CreatorsPanušková, Martina
ContributorsKovář, František, Dvořák, Jiří
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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