The diploma thesis is focused on customers satisfaction research with provided services. The goal is to find out, evaluate and determine of such steps, which will bring increasing of satisfaction in future. The theoretical part focuses on the explanation of concepts, problems in marketing research and marketing of services. The second part includes questionnaires and data evaluation procedures.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:221648 |
| Date | January 2008 |
| Creators | Rodan, Zdeněk |
| Contributors | Trégerová, Jaroslava, Němeček, Petr |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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