This thesis can be considered as a realistic business plan focused on designing specialized community software with an objective to establish a custom programming solution within the environment of a particular community of users who are characterized by their reluctance to pay for digital products and by their inclination to illegal sharing. The main goal of my thesis is to develop a specialized download manager that would provide all necessary functionality defined on the basis of requirements specification with a direct participation of end users. I attempt to reach this goal by a detailed and rigorous analysis of the environment and an appropriate solution design. Another goal of my thesis is to successfully launch a final version of programming solution into the target market with a view of a maximum penetration and gaining brand awareness. This goal will be attained via a quality programming solution, suitable advertising campaign, creating partnerships, establishment of distribution channels and setting an adequate price as well as payment methods. The contribution of my thesis lies in the application of a multi-thread and multi-segment data download technology in particular environment of a file-hosting service in a way that it has not been applied in any other competitors' products and in enabling a maximum utilization of the transmission capacity of the user. Finally, this thesis clarifies the users' behavior and introduces possibilities of charging for the programming solution within specific users' community on the Internet.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:77045 |
| Date | January 2008 |
| Creators | Štemberk, Vladimír |
| Contributors | Stanovská, Iva, Holásek, Jakub |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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