Abstract For several years, the organic food sales have increased, and more are choosing to buy organic food of more diverse causes. Unfortunately the sales have slowed down the past year, a lot depends on the Swedish economy has been in decline and it has led to more will check one more time on the price. But even if the sale value has decreased, the amount of organic food has increased, it is because many stores have their own organic brands and they can push prices down. The internet has become a great help in our daily lives, we do most our business via the Internet. But now we are not just paying our bills through the Internet anymore, we shop clothes, movies, music and books too. E-commerce was become more serious last decade and has grown every year that has passed. What have been slow are the food sales through ecommerce but the organic food sales through e-commerce has succeeded extremely well. The study aims to find out how an ecological company that is on the Internet works and how they are working to develop the company. Through the case study, and a semi-structured interview of the company Ekolådan, have documents collected for the study. The interview was conducted with operational responsibility for Ekolådan. The survey shows that their concept originally comes from England. The concept is to sell organic fruits and vegetables in boxes that are sent to the customer's door. It was revealed that Ekolådan was one of the first in Sweden to start such a company, with it they also got a lot of free advertising. Ekolådan are working to try to help organic farms by having a long-term working relationship with them. In the future they hope that more people will start buying more organic food. But it came up in the investigation of both the marketing and placement of organic food in the stores must be better, if sales will increase. Keywords: organic food, Ekolådan and the organic market
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:kau-28271 |
| Date | January 2013 |
| Creators | Karlsson, Sara |
| Publisher | Karlstads universitet, Fakulteten för hälsa, natur- och teknikvetenskap (from 2013) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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