The diploma thesis focuses on developing a business plan to project Cinema-café. The goal is an overall assessment of the viability of the business plan, developing the financial plan, marketing strategy, SWOT analysis, evaluation of project risks and their elimination.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76800 |
| Date | January 2009 |
| Creators | Oppolzerová, Eva |
| Contributors | Svobodová, Ivana, Srpová, Jitka |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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