The Master’s thesis is focused on evaluating the performance of the company Visimpex use of financial and economic indicators and describes the design of a method implementation Balanced Scorecard in the company. The theoretical part of the thesis is focused on defining the basic concepts of financial analysis, describes the selected indicators and methods of financial analysis and describes the concept of Balanced Scorecard method and the procedure for its implementation. In the practical part the company Visimpex, there is an assessment of the current state of society through selected financial indicators and drafted the implementation of the concept of Balanced Scorecard in the company. In the final part, there is a summary of the potential risks and expected benefits of this method for the analyzed company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224581 |
| Date | January 2014 |
| Creators | Fleissigová, Kamila |
| Contributors | Ing.Lucie Bárová, Kocmanová, Alena |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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