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Financial institution sponsored senior membership programs : salient characteristics & marketing strategies to the mature consumer /

Thesis (M.A.)--Eastern Illinois University, 2001. / Includes bibliographical references (leaves 46-47).

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/48193246
Date January 2001
CreatorsOsterbur, Elaina Flynn,
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
SourceView online

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