The emergence of new digital financial technologies such as Blockchain technology, has brought about new challenges and disruptions to the financial service industry. Despite its transformative potential, the problem is that its adoption has been hesitant and sporadic. The perception of blockchain technology plays a crucial role in its potential adoption within the financial service industry. Thus, this thesis delves deeper into these perceptions by employing a qualitative research approach influenced by the Technology Organization Environment (TOE) Model. Multiple interviews were conducted with industry experts in the financial service industry to gather a variety of viewpoints. While the views on specific characteristics of blockchain technology differed among the participants, there was a general view on the positive future possibilities of the technology. An understanding of the perception of blockchain technology was established, where the perception was a mix of optimism and caution. Despite the varied opinions, the study’s conclusion is that blockchain technology has a promising future within the financial service industry. However, the shape and form of its integration within companies is a subject of debate. The paper suggests that to fully harness BT’s potential, financial institutions should take a more proactive approach to adoption where they seek to understand and perceive blockchain technology for what it is without overvaluing the negative stigma that currently revolves around the technology.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-506105 |
| Date | January 2023 |
| Creators | Mörk Odunlami, Anders, Samuel, Damilola John |
| Publisher | Uppsala universitet, Företagsekonomiska institutionen |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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