This study seeks to explain the reasons behind why first-mover advantage is unsustainable in emerging industries. For the purpose of study, four companies in two different industries, namely TFT-LCD backlight module and magnesium alloy enclosure manufactures are categories into two groups based on their entrance position (first-movers and latecomers). Since traditional strategies are much harder
to use when analyzing industries undergoing rapid change, thus the concept of fitness landscape is used.
The conclusions of this study are presented as follows:
1) Although first-movers advantages exists in mature, stable industry, however, the fast changing nature of emerging industries meant that traditional notions are unfeasible.
2) Four important, inter-related factors determine the possibility of latecomer to overcome first-mover advantages, they are i) the growing market, ii) late
entry, iii) revolutionary technology, and iv) focused product strategy.
3) Ever-changing business environment, fitness landscape, meant that static strategies are no longer feasible. The affect of every decision have direct implications for the industry at large, thus changing the landscape. Therefore, constant awareness and mobility are most important to survive in emerging industries.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0902105-122450 |
| Date | 02 September 2005 |
| Creators | Yang, Sophie |
| Contributors | Stephen Tsai, Shih-Chieh Fang, Ping-Yi Chao |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | English |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0902105-122450 |
| Rights | not_available, Copyright information available at source archive |
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