The aim of this thesis is to develop a business plan of fitness center with subsequent evaluation of the investment. First, the product itself and the ownership structure is introduced and than followed by an analysis of the market, customer, competitor analysis and analysis of suppliers, in which multicriteria decision with the help of Saaty method and the method of linear utility fiction is used. This is followed by personnel and marketing plan including marketing mix and marketing budget. In the financial plan, there is the opening balance sheet, statement of cash flow, profit and loss account for the first year and the balance sheet after the first year of business. In this section, the break-even point is calculated. The evaluation of the project is preceded by risk analysis. The sensitivity criteria of income is examined for the operation of two, or four factors. For the investment evaluation are used static and dynamic methods of evaluation. Under certain conditions, the project is profitable.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:192354 |
| Date | January 2014 |
| Creators | Chmelík, Dan |
| Contributors | Kotáb, Jiří, Finardi, Savina |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0087 seconds