The master’s thesis is focused on the creation of a viable business plan for establishing a new mikrocompany offering a services in the fitness area in the gradient area. Theoretical part is describes starting points related with through of business and market, bussines plan and his structure including description of used analytical research methods and tools. To define and verification of main idea is used qualitative research and method of Lean canvas. Analytical part contains starting points from of carried out analysis and research, on their basis is selected a suitable strategy for starting mikrobussiness. The design part of the thesis elaborates a specific part of the business plan in connection with the chosen strategy so that the plan is feasible and viable.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:442915 |
| Date | January 2021 |
| Creators | Pláteník, Jindřich |
| Contributors | Kruntorádová, Markéta, Bumberová, Veronika |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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