Diploma thesis with satisfied customers of fitness center Lipovka Relax club. Based on results of sectorial analyses there were made up proposals there in order to increase satisfaction of customers. The theoretical part is characterized in the first part of the thesis. The next part analyzes the current situation using the internal and external environment of the selected company. The search questionnaire is investigated by the current state of customer satisfaction. In the last parts of future data, concrete proposals to increase customer satisfaction are evaluated and published.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:416768 |
| Date | January 2020 |
| Creators | Plešingerová, Simona |
| Contributors | Křivová, Jana, Schüller, David |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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