The aim of this thesis is to analyse the marketing activities of the company Eljet s.r.o. The theoretical part defines methods used for correct external environment analysis of a target market. This part also provides information on the marketing mix instruments and the types of competitive strategies. The practical part, which is based on the conclusions from the theoretical part, describes the current marketing activities of the Eljet company and its current position on the Czech market. Based on that, the goals and plans for future marketing promotion are established. Some of the conclusions of the analysis led to specific steps, which helped to improve the situation of the company. Proposals of new marketing activities have become the real future plans.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:205553 |
| Date | January 2015 |
| Creators | Zelenka, Martin |
| Contributors | Procházková, Markéta, Adrián, Michal |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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