The theme of this thesis is to create a business plan for the reopening of the mountain hotel Panorama in Deštné v Orlických horách. The first part describes the theoretical basis of the work consiste of an explanation of basic concepts and description of specific analytical methods. The analysis of the current status rate a market environment by using internal and external analyses. The final section focuses on the creation of a concrete business plan.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:233139 |
| Date | January 2015 |
| Creators | Holubová, Barbora |
| Contributors | Petříková, Hana, Hanušová, Helena |
| Publisher | Vysoké učení technické v Brně. Ústav soudního inženýrství |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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