The aim of the thesis is to analyze the prospects of development of international trade for the Czech wine producers, to specify the trade in selected products and make recommendations for the development of the studied field. A partial view of this diploma paper is to provide suggestions for improving the position of Czech wine producers in foreign markets. Create new proposals for how could the Czech winemakers be more competitive in international standard.To determine the situation of the wine culture in the Czech rep. I chose the survey by questionnaires. I asked 321 winemakers. After that I analyzed the situation of wine producers in the Czech rep. and in the world. In the end I searched situation analysis of chosen winery. Parts of this analysis are STEP analysis, Porter?s five forces model, financial analysis, portfolio description. The output of these analyses is SWOT analysis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:50321 |
| Date | January 2011 |
| Creators | SOBOTKOVÁ, Michaela |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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