This diploma thesis deals with issues of marketing planning in a construction company. Theoretical basis is then applied to a certain construction company which is KALAB-stavebni firma company. The thesis includes strengths and weaknesses of the company and a specific marketing plan for the following year.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:265374 |
Date | January 2017 |
Creators | Kundelius, Ondřej |
Contributors | Talač, Ing Michal, Dohnal, Radek |
Publisher | Vysoké učení technické v Brně. Fakulta stavební |
Source Sets | Czech ETDs |
Language | Czech |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
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