Návrh změn marketingových aktivit vybrané společnosti zaměřených na podporu volby dalšího vzdělávání / Proposal of Changes of Marketing Activities in a Selected Company Focused at Promoting Further Education Options

Description

This Master’s thesis focuses on promoting of specialization Mechanic of plastic machinery at The Secondary Vocational School in Svitavy with the support of REHAU, s.r.o. in order to obtain more candidates for this specialization. Suggestions are made based on financial analysis and implemented marketing research. Changes of communication activities, improvements of product of school and modification of personnel information system for SVS Svitavy a company REHAU, s.r.o. are proposed.

Links & Downloads

1. http://www.nusl.cz/ntk/nusl-224914

Tags

Additional Fields

Identifer	oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224914
Date	January 2015
Creators	Šatníková, Zuzana
Contributors	Kroulík, Tomáš, Kruntorádová, Markéta
Publisher	Vysoké učení technické v Brně. Fakulta podnikatelská
Source Sets	Czech ETDs
Language	Czech
Detected Language	English
Type	info:eu-repo/semantics/masterThesis
Rights	info:eu-repo/semantics/restrictedAccess