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Analýza konkurenční pozice vybraného podniku / Analysis of the competitive position of the selected company

The subject of this thesis is the evaluation of competitive position of the selected company. The strategic methods important for analysis of internal and external environment of the firm have been used to determine the position. Specifically these methods: competition analysis, Porter?s five forces model and SWOT analysis. Customer satisfaction analysis was also used. A few methods of financial analysis were applied to determine the financial health of the company. At the end of this thesis is an evaluation of the current market position and appropriate suggestions that would help to improve the competitive position.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:153644
Date January 2013
CreatorsZAJAC, Aleš
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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