The International environmental become significant issue for each countries, base on green trend more and more green products launched into market. E-Reader is one of the green product that growing rapidly in recent years due to the internet blooming. There have lot of advantages for people using E-Reader, such as easy to carry and you can own thousand of books content inside the E-Reader, it is amazing convenient for this development.
The E-reader in this case study was identified by using electronic paper as the panel material, which is different from the LCD panel screen reader¡]Tablet¡^. So far Taiwan is the biggest OEM/ODM manufacturer area for worldwide E-reader market beause the E-paper source, also Taiwan maker can laverge all manufactuer capabilities coming from electronic and 3C industries and have well integrated supplier resource, that¡¦s why Taiwan maker can control 90% OEM/ODM E-reader manufactureing in the world.
The global recession since 2008 has resulted in sharp drop for international business. It is getting more and more difficult for business competition, especially for OEM/ODM model. Although Taiwan E-reader manufacturers still have margin at this moment, but gradually they will face other competitors from China or Kera, on the other hand the threat from Tablet-reader is getting apparent, and the DRM still don¡¦t have well organized by governments, more and more challenges close to E-reader manufacturers.
In the case of A company, base on five force model & Resources basic model as it can be aware how A company running his E-reader business under Globalization. The industrial circumstances change rapidly, it is important for Tawian maker to think over how to apply their own resource and make the right business strategy. By reviewing this case of A company, here is some suggestions for Taiwan E-reader industry.
1. Bring up for globalization talents.
2. Global system reinforcement.
3. To have Strong and well finance management.
4. Enchance RD capabilities by using core technology.
5. Process techniques and quality stability.
6. Strengthen the business strategic alliance.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0808112-103841 |
| Date | 08 August 2012 |
| Creators | Su, Yu-Hsun |
| Contributors | Tsuang Kuo, Yung-Hsiang Ying, Shyh-Jer Chen, Chi-Cheng Wu, Chi-Cheng Wu |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0808112-103841 |
| Rights | user_define, Copyright information available at source archive |
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