Diploma thesis deals with the influence of education on the shopping behavior of individuals. Using qualitative research method focus group examines the impact of achieved education on shopping decisions with focus on food consumption and leisure time activities among respondents from generation 30-50. Secondary data are collected from the MML/TGI reaserch, which are included in the program Data Analyzer. Based on outcomes of the research marketing implications and recommendations in each group are proposed.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193400 |
| Date | January 2013 |
| Creators | Kunderová, Martina |
| Contributors | Koudelka, Jan, Zamazalová, Marcela |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0021 seconds