The diploma thesis analysis consumer behavior in the rental market within one year. Using the so-called Focus group, questionnaire survey and hypothesis, factors influen-cing consumer behavior in the rental market within one year were identified. The work focused on the target group of students and the analysis of individual factors influencing their behavior in the rental market. The results of these analyzes were the basis for proposing general marketing recommendations.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:429754 |
| Date | January 2018 |
| Creators | Vomočilová, Barbora |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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