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Spotřebitelské chování mladých lidí na trhu biopotravin

KOCOURKOVÁ, Kristýna. Consumer behaviour of young people on the market with organic food. Brno, 2014. 116 p. Master thesis. Mendel University in Brno, Faculty of Business and Economics. Thesis supervisor: Ing. Martin Souček, Ph.D. This thesis deals with consumer behaviour of young people on the market with organic food. In the past recent years the market with organic food has been growing fast in the Czech Republic. Qualitative and quantitative research have been used in the practical part of the thesis, specifically Focus Groups, questionnaire and depth interviews with consumers of organic food and their producers. Based on the results of the research, a model of consumer behaviour and a segment on which the producers should concentrate have been created. The thesis also suggests marketing recommendations which could be practically used.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:179595
Date January 2014
CreatorsKocourková, Kristýna
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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