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An Exploratory Analysis of the Food Consumption Behavior of Up-scale Asian-American Consumers

The first objective of this research was to identify whether Asian-Americans having higher than average levels of income and education represent an appropriate target market for four food product categories. Second, the impact of national origin membership, demographic variables, and level of acculturation on food consumption was determined. In addition, perceptions related to sensory and nutritional factors and the cultural acceptability of the products were identified and interpreted to determine if the variables differed among specific groups of Asian-American consumers.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc278121
Date08 1900
CreatorsBoykin, Nancy J. (Nancy Jo)
ContributorsCoe, Barbara J., Thibodeaux, Mary Shepherd, Thompson, Kenneth Neil, Brookshire, William K.
PublisherUniversity of North Texas
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
Formatviii, 257 leaves : ill., Text
CoverageUnited States
RightsPublic, Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved., Boykin, Nancy J. (Nancy Jo)

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