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Previous issue date: 2006-08-28 / This dissertation involves a study on the bovine meat chain based on data collecting of
the last years leading to an analysis about its functioning and a general view on its
dynamics. The behavior of the bovine meat consumer market both worldwide and in
Brazil tends to follow a new demand pattern. The initial premise is about the new
demand patterns focusing on the issues of food quality and food security. From this
premise it is believed that the organic food market presents a growth due to the new
demands for quality food consumption. The aim of this dissertation is to study the
process of building new production and consumption networks of bovine meat,
following the hypothesis that recent transformations in the meat market are triggered by
a consumption demand based on strict regulations and criteria of quality and food
security. The development of organic cattle is based on control protocols as the
certification for organic food and of other legal and control tools demanded by the meat
market. It is presupposed that the organic meat production meets the requirements on
demand patterns indicated by the market. The question on food security and quality is
discussed in this dissertation and a new debate is opened on the complexity influence of
the chain dynamics on consumption demand. This dissertation uses the principles of the
New Economic Sociology to build a theoretical discussion on the dynamics of the meat
chain and the consumption demand. Based on contemporary authors, the convention
theory and the socio-technical theories are used to analytically explore the relationship
and the behavior of the agents involved. We try to understand the tendency of the new
forms of chain organization through an analysis on social and economic relations among
the agents of the different involved segments. The new forms are represented by
networks and alliances built around targets which are meant to take care of the
consuming market in a direct way using a differentiated product and a mark that adds
economic, social and environmental values. The results show that in order to analyze
the potential market, it is necessary to analytically explore the consumption dynamics.
The theoretical basis used in this dissertation is not enough to deepen the analysis on the
issues of consumption dynamics. The new ways of organization of the organic food
chain uses a principle from the theory of conventions which defines the rules starting
from the relationship between the actors and that this collective process contributes to
the construction of new technological and quality patterns. The dissertation concludes
that it is necessary to deepen the studies and analyses of the new organic food networks
and alliances by introducing theoretical principles that may help the understanding of
this new initiative on the light of the sociology of consumption. / A disserta??o aborda a cadeia da carne bovina por meio de um levantamento de dados
dos ?ltimos anos, permitindo uma an?lise sobre seu funcionamento e uma vis?o geral
sobre a sua din?mica. O comportamento do mercado consumidor de carne bovina no
mundo e no Brasil indica tend?ncias para um novo padr?o de demanda. A premissa
inicial ? sobre os novos padr?es de demanda com enfoque na quest?o da qualidade e da
seguran?a do alimento. A partir desta premissa, parte-se do pressuposto de que o
mercado de alimentos org?nicos apresenta um crescimento movido as novas demandas
de consumo por alimentos de qualidade. O objetivo da disserta??o ? estudar o processo
da constru??o de novas redes de produ??o e de consumo de carne bovina, com a
hip?tese de que as recentes transforma??es do mercado de carnes s?o movidas por uma
demanda de consumo, baseada em r?gidas normas e crit?rios de qualidade e seguran?a
alimentar. O desenvolvimento da pecu?ria org?nica ? pautado em protocolos de
controle como a certifica??o dos alimentos org?nicos e dos demais instrumentos legais e
de controle exigidos nos mercados de carnes. A priori, a produ??o de carne org?nica
atende ?s exig?ncias sobre os padr?es da demanda apontados pelo mercado. A quest?o
da qualidade e da seguran?a do alimento ? discutida na disserta??o e abre-se um debate
sobre a influ?ncia da complexidade na din?mica da cadeia sobre a demanda de
consumo. A disserta??o busca nos princ?pios da Nova Sociologia Econ?mica uma base
para a discuss?o te?rica sobre a din?mica da cadeia da carne e a demanda de consumo.
A teoria das conven??es e a teoria s?cio-t?cnicas, por meio dos autores
contempor?neos, s?o recorridas para explorar analiticamente as rela??es e os
comportamentos dos agentes envolvidos. Procura-se entender a tend?ncia das novas
formas de organiza??o da cadeia por meio de uma an?lise sobre as rela??es sociais e
econ?micas entre os agentes dos diversos segmentos envolvidos. As novas formas s?o
representadas por redes e alian?as constru?das em torno de objetivos voltados a atender
o mercado consumidor de forma direta, com um produto diferenciado e uma marca que
agregue valores econ?micos, sociais e ambientais. Os resultados demonstram, que para
realizar uma an?lise do potencial de mercado ? necess?rio explorar de forma anal?tica a
din?mica de consumo. As bases te?ricas consideradas na disserta??o n?o s?o suficientes
para aprofundar a an?lise nas quest?es da din?mica de consumo. As novas formas de
organiza??o na cadeia da carne org?nica buscam na teoria das conven??es, um
embasamento de que as regras s?o definidas a partir do relacionamento entre os atores e
que este processo coletivo contribui para a constru??o de novos padr?es tecnol?gicos e
de qualidade. A disserta??o conclui que ? necess?rio aprofundar os estudos e an?lises
das novas redes e alian?as de carne org?nica, introduzindo bases te?ricas que colaborem
para o entendimento sobre estas novas iniciativas no enfoque da sociologia do consumo.
| Identifer | oai:union.ndltd.org:IBICT/oai:localhost:tede/612 |
| Date | 28 August 2006 |
| Creators | Ramos Filho, Fabio Sampaio Vianna |
| Contributors | Wilkinson, John |
| Publisher | Universidade Federal Rural do Rio de Janeiro, Curso de P?s-Gradua??o em Desenvolvimento, Agricultura e Sociedade, UFRRJ, Brasil, Ci?ncias Sociais Aplicadas |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da UFRRJ, instname:Universidade Federal Rural do Rio de Janeiro, instacron:UFRRJ |
| Rights | info:eu-repo/semantics/openAccess |
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