Today the Taiwan food service industry is faced with growing public environmental concern, increasing requirement from government, and a more competitive market environment. Research related to environmental management in the Taiwan food service industry is still very limited. This research aims to study how corporate (head office) level decision makers in the food service chains recognize the impact of environmental issue on their business, and what factors might influence them putting this issue into firms' strategic plans. A series of questions have been developed based on the literature and the conceptual framework in order to gain an understanding on how the motivating factors can influence food service operators towards implementing environmental strategies. A questionnaire survey complemented by interviews was used to assess the influence of public concern, government's environmental policy, competitive advantage, top management commitment, firm's capability, and environmental orientation on environmental strategies in food service chains. For the survey study, 133 Taiwan food service franchisors who are on the registration list of the Taiwan Chain Store and Franchise Association (TCFA) were purposely chosen. The data obtained from the survey provided a wide-ranging exploration of what is happening overall in the food service chain regarding environmental strategies and the attitudes and perceptions towards motivating antecedents. Furthermore, the survey provided an opportunity to identify a pioneering company for the further in-depth case study in which each of the motivating factors and environmental strategies were studied in more detail, and the associated relationships between them and the key motivating factors were able to be determined. / Thesis (DBA(DoctorateofBusinessAdministration))--University of South Australia, 2006.
| Identifer | oai:union.ndltd.org:ADTP/267161 |
| Creators | Wu, Su-Ling. |
| Source Sets | Australiasian Digital Theses Program |
| Language | English |
| Detected Language | English |
| Rights | copyright under review |
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