New product development processes and management in the Hong Kong food industry.

Description

by Lam Kwok-fai. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1991. / Bibliography: leaves 88-89. / abstract --- p.ii / table of contents --- p.iv / LIST OF ILLUSTRATIONS --- p.vi / list of tables --- p.vii / ACKNOWLEDGEMENT --- p.ix / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Objective --- p.1 / Literature Survey --- p.2 / New Product Development Process --- p.2 / New Product Management --- p.5 / Influence of Supermarket in New Product Development --- p.6 / Summary --- p.6 / Research Questions --- p.8 / Chapter II. --- method --- p.9 / Type of Study --- p.9 / Study Setting --- p.9 / Time Horizon --- p.9 / Unit of Analysis --- p.10 / Population and Sample --- p.10 / Data Collection Method --- p.10 / Sample Characteristics --- p.11 / Variables and Measures --- p.13 / Data Analysis Method --- p.13 / Chapter III. --- THE RESULTS --- p.15 / Review of New Product Development in 1990 --- p.15 / Success Rate --- p.15 / Target of New Products --- p.16 / Expenses --- p.18 / New Product Development Process --- p.19 / The Existence of the Six Stages --- p.19 / Importances of the Stages --- p.19 / Time Spent on the Stages --- p.21 / The Process --- p.21 / Test Marketing and Promotion Methods --- p.24 / Key Personnel in the Stages --- p.26 / Idea Generation --- p.26 / Idea Screening --- p.26 / Business Analysis --- p.29 / Concept Development --- p.29 / Product Development --- p.29 / Test Marketing --- p.33 / New Product Management --- p.35 / Influence of Supermarket in New Product Development --- p.44 / The Unstructured Interview --- p.48 / New Product Development Process --- p.48 / Key Personnel in the Stages --- p.49 / Test Marketing and Promotion Methods --- p.50 / New Product Management --- p.51 / Influence of Supermarket in New Product Development --- p.52 / Chapter IV. --- CONCLUSION --- p.55 / Chapter V. --- RECOMMENDATIONS --- p.57 / APPENDIX I English Questionnaire --- p.60 / APPENDIX II Chinese Questionnaire --- p.74 / BIBLIOGRAPHY --- p.88

Links & Downloads

1. cuhk:318722
2. http://library.cuhk.edu.hk/record=b5886653
3. http://repository.lib.cuhk.edu.hk/en/item/cuhk-318722

Tags

Food industry and trade--Management

New products

Additional Fields

Identifer	oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318722
Date	January 1991
Contributors	Lam, Kwok-fai., Chinese University of Hong Kong Graduate School. Division of Business Administration.
Publisher	Chinese University of Hong Kong
Source Sets	The Chinese University of Hong Kong
Language	English
Detected Language	English
Type	Text, bibliography
Format	print, ix, 89 leaves : ill. ; 30 cm.
Coverage	China, Hong Kong
Rights	Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)