The main objective of this thesis is to analyse a phenomenon of consumer´s protection with respect to the food safety. I have chosen mentioned issue due to its high topicality which could be proved by several medial cases. On the other hand, the constant public discussions of this issue lead to the fact that Czech consumers are becoming to be more self-confident and not afraid to assert their rights although this approach had been unusual recently. This thesis has ambitions to improve awareness of consumer´s protection as well as the food safety. For practical part of this thesis, I have formulated 4 basic hypotheses whose validity have been subsequently verifying through quantitative method, namely by an anonymous questionnaire survey performed in four cities situated in South Bohemia - in Písek, Strakonice, Tábor and České Budějovice. The hypotheses were in following versions: 1.The respondents are not satisfied with current situation in the area of consumer´s protection, 2.The respondents are convinced of the safety of Czech food, 3.The respondents think that the food safety has been worsening after the entrance of Czech Republic to the EU, 4.The respondents believe that imported food can threaten their health. My research has confirmed hypotheses nr. 1 and 2. On the other side, hypotheses nr. 3 and 4 have been rejected. This thesis may be further used for educational purposes regarding customer deeper awareness within a public discussion about this issue.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:156411 |
| Date | January 2013 |
| Creators | VLÁŠKOVÁ, Alena |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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