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Návrh strategie rozvoje slovenského prodejce výživových doplňků stravy a oblečení na trh v ČR / Proposal for Strategy Development of Slovak Distributor of Nutritional Supplements and Clothing for the Market in the Czech Republic

The subject of this thesis is the strategic development of the company Infinity Sport, s. r. o., which operates in the market of nutritional supplements, sportswear and other sporting goods. The data needed to assess the current state of the company and to select a suitable development strategy were obtained using various analytical methods detailed in the theoretical part. In the analytical part, individual methods of strategic analysis were applied to a particular enterprise, and the results were integrated into the SWOT analysis, which was the basis for the design of a specific growth strategy of the company. In the design section, individual possibilities of expansion to the new market were elaborated, from which the most suitable alternative, which should be used by the company in the case of the realization of the development, was chosen.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:318291
Date January 2017
CreatorsToroni, Adam
Contributorssport,, Marek Legelly, obchodný zástupca firmy infinity, Bumberová, Veronika
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageSlovak
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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