Thesis title: Social Networks as an Essential Part of the Gambrinus league's Marketing Communication Objective Main objective of this thesis is creation of marketing manual on various social networks intended for marketing communication of the Gambrinus league. It is supposed to provide flexibly applicable tool representing communication manual for clubs of primary football league in the Czech Republic. As partial objectives of this work are stipulated analysis and assessment of individual clubs' official Facebook profiles and their development. Further objectives are identification and compilation of overview representing other platforms of social networks and its evaluation considering their potential benefits for marketing communication of the Gambrinus league. Methodology Qualitative and quantitative methods of marketing research were used for the purposes of presented thesis. Qualitative methods comprehend expert dialogue, case study and observation. As qualitative research methods were applied statistical data analysis and development study. Results The communication manual for the Gambrinus league on social networks was completed and in detail described in separate chapter of this dissertation. It is for the most part based on solutions which were presented in the analytical part of this...
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:329946 |
| Date | January 2014 |
| Creators | Novotný, Zdeněk |
| Contributors | Voráček, Josef, Štědroň, Bohumír |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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