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Study on Private University Admission Strategies - A Case for Fooyin University

Taiwan's birth rate has dropped to the lowest point in recent years. This phenomenon affects not only the social structure but also the school enrollment. On the other hand, trend toward globalization makes parents and students have more opportunities to understand the world¡¦s school information from a variety of diverse media and channels. This makes the school enrollment more competitive. Under this extremely unfavorable situation, many universities take the school market to the social media and daily life strategically. They change the traditional school enrollment strategy to a more creative and integrated one by emphasizing more on the school characteristics.
This research discusses the present university¡¦s enrolled strategy by studying the recent university¡¦s enrolled practice. We use the theory of service triangle developed by Gronroos. In the case of Fooyin University, from the past development of actual practice, we analyze the present university enrolled goal, location, and the marketing approach. We also check that the university enrollment strategy is correct and effective or not referring to the recent performance. This research not only demonstrates the characteristics of school, proposes a nice enrollment strategy, but also helps achieve the goals of sustainable development for a university.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0128111-110953
Date28 January 2011
CreatorsChang, Wen-His
ContributorsTe-Min Chang, Eren Chuang, WIlliam S. Chao, Bing-chiang Jeng
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0128111-110953
Rightsunrestricted, Copyright information available at source archive

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