This Diploma thesis covers the topic of marketing strategy of the Czech company GRANO Skuteč spol. s r.o. for entering the Austrian market. The thesis is divided into two parts, theoretical and practical. Theoretical part is focused on the process of planning a marketing strategy a of a building construction company. The practical part deals with the particular case of planning the marketing strategy for the company GRANO Skuteč spol. s r.o. Analyzes of the macro and micro environment are used to find the best solution, which recommended at the end of the thesis.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:264426 |
Date | January 2015 |
Creators | Zahradníček, Lukáš |
Contributors | Halík, Jaroslav, Štěrbová, Ludmila |
Publisher | Vysoká škola ekonomická v Praze |
Source Sets | Czech ETDs |
Language | English |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0011 seconds